A Digital Communication Specialist
Experience
About Me
I am a creative communications specialist with an excellent record of branding and marketing success through copywriting, website management, and social media communications. With worldly experiences from Hong Kong to Australia, I have gained expert skills in digital marketing management systems, and content creation and am accustomed to working well with multiple stakeholders.
Skills
Digital Marketing Copywriting Social Media Management Branding Content Creation Event Marketing Influencer Marketing Project Management
Work Experience
2022-2023
Content Creator & Campaign Strategist | Monash University Melbourne
Executed and managed Monash University orientation events, with a primary focus on the Vice Chancellor Award 2022 Nominated Project 'OurSexualHealth' (Victorian Government Initiative). Spearheaded impactful promotional content on the Instagram page, elevating engagement by 30% in three months through strategic collaboration with University stakeholders and content delivery, catering specifically to international students through strategic copywriting, videography, editing, and engagement practices. Pioneered an Alcohol Harm Minimisation campaign pack, enhancing education and awareness among international students equipping them with effective yet applicable practices in realistic social situations, and seamlessly integrating actionable strategies with interactive AI-generated promotions on social media and campus-wide events into the 2024 Monash University community standards and conduct.
2021-2022
Social Media Manager (Intern) | Cliquefluence Sydney
Produced compelling media content, enhancing company branding and fueling a remarkable 60% upswing in website and social media engagement. Cultivated strategic partnerships with clients, suppliers, and the media to amplify interest in the forthcoming influencer marketing software launch. Pioneered impactful marketing initiatives and conducted competitor research to elevate the company's public perception. Conceptualised content calendars and developed copy and graphics for social media posts.
2021
Digital Communication Intern | Family Life Melbourne
Crafted captivating brand graphics and copy to elevate various services such as Refugee Aid and Harm Minimisation campaigns, resulting in an impressive 50% surge in engagement compared to prior posts. Organised a thorough Social Media Review, encompassing past campaigns across all Family Life social channels, coupled with competitor analysis. This effort led to actionable recommendations that effectively enhanced engagement from previous years. Conceptualised and executed a dynamic Friendship Day campaign in collaboration with Victorian schools and kindergartens, successfully promoting our brand values among youth through activities that were strategically utilised to pivot services towards the education sector, and achieving a remarkable 100% participation rate from the contacted institutions.
2020
Communications Intern | Anglo Eastern Shipping Hong Kong
Collaborated closely with the Media Communications Manager to craft and refine internal company newsletter magazines, skillfully extracting vital information for shareholders and clients. This effort led to a notable 40% enhancement in the clarity of internal communication. Directed the editing and revamping of the Anglo-Eastern website to gain traction and improve the user interface, employing viral content strategies to enhance the user interface. This strategic approach yielded an impressive 65% surge in website engagement, showcasing the impact of the undertaken enhancements.
Education
2019-2021
Bachelor of Media Communication | Monash University
Graduated with Distinction [WAM 81.8]
Completed coursework in marketing, public relations, media technologies, and journalism.
2021-2023
Master of Strategic Communication Management | Monash University
Graduated with Distinction [WAM 84]
Completed coursework in campaign management, strategy conceptualization, and digital media communication in the public sphere.
Interests
I have a deep passion for dance, using movement to tell stories that go beyond words. I have also rhythmically pirouetted through the realms of dance, both as a devoted learner and a passionate instructor to children in schools.
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The world's flavors beckon me, and I immerse myself in the culinary arts, crafting diverse cuisines that awaken the senses. As a digital artisan, I curate engaging narratives for my personal social media sanctuary, a realm where moments come to life. My leisure is dedicated to a relentless pursuit of growth, earning online certifications in Google Analytics and Project Management, and sharpening skills that paint pathways to success.
An advocate for elevating student experiences, I lend my voice to a university focus group, sculpting future services with thoughtful insights. This odyssey of passions and commitments defines my journey, a symphony of life harmonized with the pursuit of excellence.